Seattle Fan Celebration: Last Mile Food Vendor Program - 2026 FIFA World Cup Seattle

Seattle Fan Celebration: Last Mile Food Vendor Program

Thank you for your interest in supporting Seattle’s Fan Celebrations as part of the 2026 FIFA World Cup™!

Seattle will host six FIFA World Cup 2026™ matches on June 15, June 19, June 24, June 26, July 1, and July 6. In partnership with Connors & Co. Events, SeattleFWC26 will produce a series of official Off-Stadium Activations taking place outside the stadium footprint at designated public sites throughout Seattle.

The Last Mile will serve as one of these featured activation sites on June 15, June 19, June 24, June 26th, July 1, and July 6. Located along the Pioneer Square corridor leading to Seattle Stadium, this pedestrian-focused activation will energize the fan journey with small business participation, entertainment elements, and curated food and beverage offerings designed to enhance the pre and post-match atmosphere. Food vendor opportunities along the Last Mile will consist of food truck/trailers, food carts, and a limited number of booths throughout a selection of Pioneer Square streets. Strict operational guidelines and permitting requirements must be followed.

All equipment, preparation, storage, and point-of-sale systems must be fully contained within the assigned footprint of the canopy, cart, or truck/trailer space. Vendors may not extend beyond their designated area. Due to space constraints and public safety requirements, certain cooking methods or operational setups may not be feasible. All vendors must maintain compliance with King County Health Department and Seattle Fire Department regulations. Please research the various permitting guidelines when considering your operations: 

Seattle Fire Department

King County Health Department

Load-in will occur on the day of each activation, approximately six to seven hours prior to match kick-off. Sales windows will begin three hours prior to kick-off, continue throughout the match, and conclude one hour post-match. Load-out will occur following the reopening of streets to traffic. Vendors are responsible for providing all equipment necessary to operate in compliance with permitting requirements and event production needs, including but not limited to power, handwashing stations, cooking equipment, fire safety equipment, and point-of-sale systems. Please consider these operational requirements when submitting your proposed menu and booth details.

This form allows food booth vendors, food carts, and food trucks to formally express interest in participating specifically at the Last Mile activation site. Submission of this form does not guarantee selection or confirmation of participation. Vendors selected to move forward will be required to complete additional documentation, including agreements, insurance verification (auto, general liability, and workers’ compensation), health permits, and other compliance materials as determined by event scope and site requirements.

The information collected through this form — including menu proposals, pricing, operational photos, prior event experience, booth or vehicle diagrams, insurance documentation, and logistical details — will assist our team in evaluating vendor alignment with event needs, site constraints, and overall program goals. While we anticipate one booth or vehicle per business per event day, vendors interested in operating multiple units must submit a separate application for each and will be evaluated accordingly.

All submissions will be reviewed carefully. Applicants will receive follow-up communication regarding next steps. For questions about the form or technical assistance, please contact foodvendor@seattlefc26.com. While we may not be able to provide individual status updates during the review period, we are happy to assist with general process-related inquiries.

We appreciate your interest in contributing to a welcoming, safe, and memorable experience as Seattle prepares to host the world.

Business name for this event
Legal Business Name (if different than above)
Street Address
City
State
Zip Code
Primary Contact First Name
Primary Contact Last Name
Primary Contact Email
example@example.com
Additional Email to be CC'd
Phone Number

Please enter a valid phone number.

Seattle Business License Number

If you do not have one right now that is ok but you will need to obtain one.

Washington State UBI Number

If you do not have one right now that is ok but you will need to obtain one.

Website
Instagram

@example

TikTok
Facebook
BlueSky

@example

Vendor Type
Please indicate below the dates you are interested in participating
There will be a participation fee of $120 for each day of participation
Business description to be used for marketing purposes

If selected to participate this may be used for marketing purposes.

Upload photos that may be used on websites or social media for promotional purposes
(MAX SIZE 10MB)

Please upload one photo at a time or together in one file. Press "Add Another" to add more photos.

Upload at least one photo of your booth, truck, or cart
(MAX SIZE 5MB)

Photos may be used for promotional purposes.

Upload at least 2 photos of your food
(MAX SIZE 5MB)

Photos may be used for promotional purposes. Press "Add Another" to add more photos. (Max 2 Allowed)

You will be required to carry Auto, General Liability, and Worker’s Compensation Insurance. Please upload proof of each of these types of insurance in order for your application to be considered.
(MAX SIZE 5MB)